Episode 100 | David Sylvan, President at UH Ventures and Brian Rothstein, CMO at UH Ventures | The Complexities of Getting Your Medtech Product into a Hospital System
In this episode, David Sylvan, Brian Rothstein and Duane Mancini discuss why Brian wanted to get into innovation, how UH Ventures got it start, the SPICE filter they apply, who uses, who benefits, who buys, who measures, and why selling into healthcare is so hard, what are the non-starters before they will work with a company, why journey mapping for a device is so important, and so much more.