Make Marketing Suck Less for Expertise-Driven Solo Businesses
Business:Marketing
Bonus Deep Dive: How to Assess the Effectiveness of Your Message
Welcome to the Summer Deep Dive.
In June, you were able to listen to messaging makeovers, and now it’s your turn to make over your own message.
This is a six-part series that was carefully curated to help you get clear and feel confident about your messaging, so you can show up and be radically consistent in your marketing, be known for your work, and lead people to hire you.
Today: How to Assess the Effectiveness of Your Message
How do you know your message is working? Get curious.
Operationalizing curiosity in your business means asking better questions.
With my clients, I’m always asking questions about the assumptions they are making about their audience and their most ideal clients. If I don’t understand something, I ask. If I want to get to the “why,” I dive in with better questions.
And I do this in all areas of my business. I’m always asking more and better questions so I can get better results for my clients and my business.
Today, I want to ask you some questions that will help you make more sales in your business, make your marketing easier, and help you become known for your ideas and your work.
In this episode:
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