Niching Down, Charging Premium to Start, and Dreaming Big With Merel Pyhala

Are you scared of niching down in your business? 

In the online business world, we hear this constantly: the riches are in the niches. But it can be hard to do because you feel like if you niche down, you’ll be missing out on so much business because you’ll drastically cut down on your audience. However, by niching down, you really can grow your business so much more and so much faster. 

In today’s episode of Serve Scale Soar®, I sat down with one of my Beta to Biggie members, Merel Pyhala, to talk about how choosing to serve a super niched audience propelled her business into a huge success. 

Merel Pyhala is a photographer of weddings in the summer and an Online Business Coach year-round. She used to be a multi-passionate entrepreneur, but she found her jam in helping other people build their online programs. 

Merel’s audience is specifically Dutch people who want to start an online program. Do you know the population of Holland? It’s not that large! However, Merel is experiencing massive success in her online business. 

You’ll find your people if you show up and start serving them. That’s what Merel did. She’s a dreamer and an action taker. She found her niche with Dutch people and grew her business fast because she wasn’t afraid to dive in and charge what she’s worth, even at the beginning. Tune in to learn how she did it and how you can too. 

Find the full show notes at www.brandimowles.com/150

Resources Mentioned:

Check out Merel’s website: https://www.thebusinessadventure.com/

Follow Merel on Instagram: https://www.instagram.com/merelpyhala/

Sign up for my free training: https://betatobiggie.com/million

Additional Resources:

Don’t forget to sign up for my free training >> How to Scale to Consistent 10K Months Without Hiring a Team: http://servescalesoar.com/10k

Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650

Follow Brandi on Instagram: https://www.instagram.com/brandimowles

Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany