#69. The “He Gets Us” Campaign. Why I’m skeptical (1)
Recently, the "Biggest Jesus Campaign Ever" was launched. Titled "He Gets Us", this carefully crafted marketing campaign is designed to "reintroduce Jesus to those who desperately need him". The campaign is backed by $100 million dollars—donated by a small group of wealthy anonymous families. Sounds like a good thing, doesn't it?
Actually, I'm not so sure. This kind of thing has been tried before (in 1976). If the goal was disciples, we know that it didn't work then and I'm skeptical that it will work now. In this episode, I'll share what I think are the two "fatal flaws" to this huge undertaking. See what you think.
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