Isn’t Being Humble About My Work the Best Way to Make Customers Like Me?

A small business owner finds herself void of satisfaction which turns inward leading to extreme self-criticism of her work. Fears of appearing too confident or attention-seeking accompanies the limited belief system that she must downplay herself to build others up. In this episode, alongside Mory, they build an approach to flip her use of empathy from a defense mechanism to a tool that creates deeper connections with her customers and shows her how to celebrate her talents out loud.

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