256: Why SDRs Should Be Part of Your Marketing Team Instead of Your Sales Team

Marc Gassó joins Sarah Hicks on this episode of the Predictable Revenue podcast to discuss why SDRs should be part of your marketing team instead of sales.

Marc is the CMO of Bloobirds and currently leads the company's growth strategy in the United States.

Highlights include: how involving SDRs in marketing affects team dynamics (3:06), how marketing can benefit from an SDR’s feedback (4:05), how SDRs can benefit from a closer tie to marketing (6:32), why marketing should have a greater link to revenue generation (12:50), how working with SDRs affects marketing goals (14:13), managing compensation across the marketing team (16:40), how marketing can move a deal forward faster (19:30), the overlooked role marketing plays in closing deals (22:30), how to ensure a smoother handoff between marketing and sales (23:52), potential pitfalls of having SDRs roll up into marketing and how to avoid them (26:28), and how to navigate moving SDRs into marketing (31:55).

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