Business:Marketing
Should Elon Musk Buy This App? Authenticity-Based Social Media (E293)
2022-07-14
One of the most criticized aspects of social media is its lack of authenticity, causing people to voice their concerns over the relationship between these apps and mental health.
Fake status reigns all over the platforms with people posting over-filtered photos, hyped-up lifestyles, and all sorts of dopamine inducing media.
That’s what this new app, BeReal is looking to fight against.
Their goal is to position themselves as the go-to authentic, no-filter app where people share their reality with their true friends, not just strangers.
Recently, BeReal has experienced spiked growth –in the millions of users– with a total of over 7 million users.
🤔 But how is this app going to challenge big tech? Do they even stand a chance?
🤔 Who’s behind the app?
🤔 Should Elon Musk buy this instead of Twitter?
This and more is what we decided to explore in today’s conversation.
Hope you enjoy it as much as we did!
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