10 Mistakes Authors Make When Marketing Their Books
These are common mistakes we see indie authors make when marketing their books and our ideas + insights on how you can reach more readers. We have a special focus on subscriptions for this episode, per usual :).
EPISODE OUTLINE:
0:00 - 0:33 Introduction
0:33 - 1:56 Context for this Podcast
1:56 - 5:41 Mistake #1: Short-Term Marketing (aka Brand v.s. Performance Marketing)
5:42 - 8:12 Using Social Media to Build Your Brand
8:13 - 12:30 Mistake #2: Pricing Your Book Like a Commodity
12:31 - 17:17 How LitRPG Authors Use Serialization + Subscriptions to Reach More Readers
17:18 - 19:19 Mistake #3: Not Getting Readers Before You Release
19:20 - 21:15 Using Serialization to “Test” Your Story
21:16 - 22:30 Mistake #4: Trying to Do Everything at Once
22:31 - 23:47 Writing to a Community, instead of Writing to Market
23:48 - 26:12 Mistake #5: Not Taking Advantage of Network Effects
26:13 - 27:53 Using Cumulative Advantage to Propel Your Author Business
27:55 - 29:00 Mistake #6: Jumping on Marketing Bandwagons
30:16 - 31:17 Sponsoring Reading Creators to Garner Sales
31:18 - 35:42 Mistake #7: Not Hyper-focusing on Read-through Rate
35:43 - 37:25 Mistake #8: Not Clearly Defining Your Brand for Readers
37:25 - 41:12 The Power of Aligning Your Values with Your Readers
41:13 - 44:43 Mistake #9: Not Nurturing Your Superfans
44:45 - 50:00 Mistake #10: Not Utilizing Multi-Media Marketing
50:02 - 52:08 Each Co-Host Shares Their Takeaway from this Episode
52:09 - 55:16 The Future of Subscriptions fo Authors
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LINKS REFERENCED IN PODCAST:
YouTube Audiobooks FB Post: https://www.facebook.com/groups/20Booksto50k/permalink/4775087859264307/
Galaxy's Edge Jason Anspach: https://galaxysedge.us/
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