The Importance of Leveraging Technology and Data Driven Insights to Deliver Next Level Guest Experiences - with Ian Sawh

Ian Sawh, digital entrepreneur, and Founder & CEO of OwnOutdoors chats with Robin Trimingham, The Innovative Hotelier Podcast Host regarding how a desire to leverage his 20-year career in the IT industry to improve the online excursion booking experience for hotel guests led him to develop an online platform for all sorts of small businesses, hotels, travel agents, and hospitality service providers. 

At a time when guest satisfaction scores have become a melting-pot of how they felt about a hotel, as well as the place that they visited, and the experiences that they had during their stay, offering next-level guest experiences is becoming essential to generating higher hotel reviews and Net Promoter Scores. 

By focusing on improving the quality of the user experience, OwnOutdoors is able provide guests with an easy-to-use platform that augments existing hotel concierge initiatives and equally makes it possible for the properties that partner with them to gain data-driven insights into guest preferences that can assist with strategic marketing decisions, and ultimately increases in market share and revenue.