How Chili’s & Mattress Firm Made the Perfect Social Pairing
Luz Bickert, Senior Social Media Manager at Chili’s, and Melissa Rivers, Director of Social at Mattress Firm, joined the Social Pros podcast to shed some light on how social media teams can collaborate productively.
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Full Episode Details
Successful social media campaigns all have a number of things in common – effective social listening and being receptive to collaborators are some of the key ones.
But what if those collaborators are from a different company entirely?
Luz Bickert, Senior Social Media Manager at Chili’s, and Melissa Rivers, Director of Social at Mattress Firm, discuss how they successfully navigated a collaborative social media campaign for April Fools’ Day.
Is it best to thoroughly plan these joint exploits or make decisions off-the-cuff? How do you make decisions without a conflict of interest? Do you plan to go viral or just put all you can into connecting with your audience?
Find out the answers to these questions and more in this episode of Social Pros.
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