The PPC Den: Amazon PPC Advertising Mastery
Business:Marketing
Amazon’s New Expanded Product Targeting: How Do I Make the Most of It?
Brent Zahradnik of AMZ Pathfinder joins Michael to consider the capabilities of Amazon’s new feature, Expanded Product Targeting. It’s like broad match product targeting because it allows you to target substitutes, compliments, and other “relevant” items shoppers may browse.
This is potentially great for non-PPCers and anyone in a growth phase but proceed with caution if you’re an Amazon Campaign Manager because this could be a quick way to waste ad spend.
We’ll see you in The PPC Den!
Highlights
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Brent Zahradnik
Senior Producer: Nancy Lili Gonzalez
Video and Audio Editor: Pedro Moreno
Graphic Designer: Karolina Facchin
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