557. Forging Elite Retention

What’s the difference between an expense and an investment?

Both cost you something, right?

Maybe it’s time, maybe it’s money, but it’s definitely something.

The difference is one gives you the bright, shiny thing now.

And the other may give you nothing, but it may also give you so much more.

Now apply that to the people inside of your Affiliate, both your members and coaches.

Are you investing in them and their growth, sustainability, and longevity?

Or are they just expenses?

Lindsey McDuffie of CrossFit Hendersonville has some of the most incredible retentions we’ve ever come across, and it’s no surprise when we hear the decisions she makes out of CARE.

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