422: Why Do Architects Give Away Free Work? with Bryon McCartney

Why is it so common to give away free work in the architecture industry?

Doctors don't work for free. Attorneys don’t work for free.

Yet it has become so common in the architecture industry to give away work for free, that many clients now expect it.

Today I speak with Bryon McCartney. As a graphic designer by training, Bryon runs a branding and communications agency for architectural practices.

In this episode you’ll discover the 3 “Rs” of getting better Recognition, increasing your practice’s Reputation, and building significant Relationships.

We also discuss the root causes of why we feel pressured to give away free work, and strategies to overcome this trend.

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Carpe Diem!