181: Jeff Wiederkehr of Burning Beard Believes Authenticity is the Best Policy

“Be your authentic self, and they will come to you,” says Burning Beard (https://burningbeardbrewing.com) cofounder Jeff Wiederkehr. It’s not about marketing calculus or cynically appealing to here-today, gone-tomorrow hype chasers. Instead, Burning Beard has built a rabid fan base by remaining small and embracing fun, all while quietly working in the brewhouse to refine, tweak, and experiment. From spontaneous coolship beers to traditional-style pilsners (and even IPAs that revisit crystal malts), Burning Beard has positioned itself as insurgent by embracing tradition, not running from it. In this wide-ranging episode, Wiederkehr discusses: Coolshipping in the warm climate of San Diego county How poor cellaring techniques ruined early batches of spontaneous beer Maintaining a through-line from homebrewed spontaneous projects to commercial batches in the brewery Creating a San Diego beer that develops with age, inspired by Orval Embracing 750 ml bottles in a market that avoids the format Aging and brewing spontaneous beer with higher-alpha hop varieties Developing a Czech-style pale lager recipe from early homebrew days through today Driving out Saaz hop character that tastes like DMS through boil addition timing Recalibrating for subtlety over intensity with lagers The evolution of San Diego IPA Re-embracing crystal malts in IPA What kind of brewery would you build if you cared more about authenticity than success or profit? Wiederkehr and Burning Beard strive to live the answer to that question every day. *This episode is brought to you by: * G&D Chillers (https://gdchillers.com): As the brewing industry’s premier choice for glycol chilling, G&D Chillers has set the standard on quality, service, reliability and dedication to their customer’s craft. New this year, Redundancy meets Efficiency! G&D’s Micro-Channel Condensers are built with all aluminum construction which eliminates galvanic corrosion. Using half the refrigerant of conventional condensers with fewer brazed connections, translates to a lower GWP and less opportunity for leaks. Call G&D Chillers today to discuss your project or reach out directly at GDChillers.com (https://gdchillers.com). BSG (https://bsgcraftbrewing.com/) Meet the latest in the BSG Hop solutions portfolio, Citiva. 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