212) #DigitalGrowthJourneys: Bringing People Along Through Purpose-Driven Change

Digital transformation doesn’t happen overnight. It can be a long journey fraught with conflict and fear of the unknown. But strong leadership and purpose can bring people along through exponential change.

Frank Chisholm, Director of Brand and Marketing at Kindred Credit Union, joins me to talk about the digital growth that he and his team have achieved through purpose-driven values.

By openly addressing the root of change, transformation becomes a sustainable mindset for growth.

Join us as we discuss:

- Purpose-driven values in financial services (2:51)

- Managing exponential change on a personal and team level (13:46)

- Being emotionally vulnerable in an analytical industry (18:52)

Check out these resources we mentioned during the podcast:

- Frank Chisholm

- Kindred Credit Union

You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.

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