Make Marketing Suck Less for Expertise-Driven Solo Businesses
Business:Marketing
Bonus Deep Dive: Ditch the Ideal Client Avatar and Do This Instead
Welcome to the Summer Deep Dive.
In June, you were able to listen to messaging makeovers, and now it’s your turn to make over your own message.
This is a six-part series that was carefully curated to help you get clear and feel confident about your messaging, so you can show up and be radically consistent in your marketing, be known for your work, and lead people to hire you.
Today: Why you should ditch the client avatar and what you should do instead.
How many ideal client avatars have you created for your business? Probably a crap ton, right?
Every business program wants you to do one and they all kind of sound the same. And they don’t really work.
You know why? Because your ideal client avatar isn’t a real person! They’re a figment of your imagination!
Do you know who you can't market or sell to? People who don't freaking exist.
So let's burn all of those ideal client avatars and start paying attention to what actual clients say and have conversations with actual people.
Here’s how.
In this episode:
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