6 Ideas For How To Market in a Downturn + Predictions on BFCM Holiday Sales

Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) breaks down Harvard Business Review's guide on How To Market in a Downturn with 6 ideas that meet your customer where they are in today's market. You'll learn about the 4 types of cohorts like the "Life for Today" customer and tactics to maximize your marketing potential. Plus you'll hear thoughts on this upcoming holiday BFCM and why sales may pull back even earlier than November. 

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Links Referenced:

How to Market in Downturn by HBR

US Consumer Price Index in Recession

Salesforce prediction on BFCM

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