Episode 431 - Marketing Strategist Nicole Slater, User-Centric Royalties, And Recent Hit Songwriting Changes

My guest this week is Nichole Slater, who specializes in helping artists, musicians, and entrepreneurs develop their marketing strategies. Since 2005, Nicole has been focused on helping creative people share their message with the world and make more money. She’s helped artists and pro audio companies like Burl Audio, Barefoot Sound, and IK Multimedia, and studios like Sunset Sound, form roll out plans for new products and music releases, develop marketing materials, create email newsletters, optimize social media, launch marketing events, and develop online ad campaigns. During the interview we talked about her career in radio and streaming, why posting consistency is so important, when to hire a PR person, how to become a podcast guest, and much more. I spoke with Nichole via zoom from her office in the Hollywood Hills. On the intro I’ll take a look at the new Soundcloud user-centric royalties, and the ways that songwriting has recently changed.