250: Breakside’s Ben Edmunds, Great Notion’s James Dugan, and Von Ebert’s Sam Pecoraro Dissect Trendy Beers and Innovation

How do you as a brewer identify trends, evaluate their importance to the market and your consumers, then develop and deploy your own beers in response to such trends? This panel discussion with leading Portland, Oregon brewers Ben Edmunds of Breakside, Sam Pecoraro of Von Ebert, and James Dugan of Great Notion explores those very things. Along the way, they discuss: separating the signal from the noise in feedback data maintaining a brewery identity despite changing trends considering the consumer and leading with enthusiasm technical processes around developing and testing new ideas developing a palate and means of understanding and deconstructing other beers the arc of imitation and adaptation TTB challenges in using atypical ingredients staff and consumer feedback processes the importance of great front of house staff to explain and promote trendy beers And more. This episode is brought to you by: Accubrew (https://accubrew.io): Step into the modern era of brewing. AccuBrew presents a game changing fermentation monitoring system giving brewers unprecedented, real-time insight into yeast health and activity. By simply mounting a sensor to a port, brewers get real-time information through the AccuBrew app, tracking sugar conversion, temperature, and clarity. And just one AccuBrew sensor protects every tank in the event of a glycol system failure. Get your hands on a tool that will help you deliver your best brew every batch! AccuBrew has your back because it was designed for you, the brewer, by brewers. Visit accubrew.io (https://accubrew.io) today, for a no obligation 90 day trial! BSG (https://bsgcraftbrewing.com) This episode brought to you by Rahr Malting Co., celebrating 175 years of the “malt of reputation.” Since 1847, Rahr malt has been a benchmark of quality and consistency for brewers everywhere. Now offering dextrin malt to help you boost mouthfeel and haze in your IPA, or to show off a jiggly foam stand on a pils. Available exclusively through BSG at bsgcraftbrewing.com (https://bsgcraftbrewing.com). G&D Chillers (https://gdchillers.com): For nearly 30 years, G&D Chillers has set the mark for quality equipment you can rely on. G&D stands above the rest as the only chiller manufacturer that engineers your glycol piping for free. G&D also stands alone as the only chiller manufacturer with an in house team of installers and engineers, with 30 years of real world, field labor experience in breweries, wineries and distilleries. Contact the total glycol system design experts today at gdchillers.com (https://gdchillers.com)