The Advantages and Challenges of Lean Revenue Management, with Michael McCartan

Michael McCartan, a Chief Growth Officer for Automize chats with Robin Trimingham, The Innovative Hotelier Podcast Host regarding the key differences between a legacy revenue management system and an open AI network ecosystem for predicting demand and price setting.

Driven by the need to find new ways to operate with less staff, and simultaneously free staff up to focus on higher quality interactions with guests, AI systems are being introduced throughout the hospitality industry perform many functions best done by machine learning. Highlighting the many lessons learned during the pandemic, Michael discusses the extent to which Automize’s recent partnership with Trivago will enable participating hotels to increase revenue because it analyzes the data collected when people search for information on destinations and properties and then automatically sets prices appropriately – presently the right price - to the right guest - at the right time.