Turning Social Care Into Unforgettable Customer Experiences
Ken Madrigal, Sr. Director - CXM Best Practices Group, Sprinklr, joins the Social Pros podcast to talk about the evolution of social care and the important role it presently plays in the social sphere.
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Full episode Details
The social media game isn’t what it used to be a few years ago. Social care has taken more of front seat, and it deserves a closer look.
This week’s guest, Ken Madrigal, Sr. Director - CXM Best Practices Group, Sprinklr, takes us on a deep dive into what social care is and why it’s such an important consideration for brands today. He talks about the importance of viewing customers as humans and forming connections that go beyond simply quick responses.
Ken also points out that social media, be it marketing or social care, is all about weaving experiences and, in turn, those experiences end up elevating the brand.
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