10 Fitness Business Podcasts to Grow Your Fitness Business in 2021
In this episode I share top episodes to grow your fitness business in 2021. From solving superficial problems you can handle today to identifying where you can change bigger systems and strategies for the long game, you’ll find a trove of answers.
Every one of these episodes I’m sharing was released during the pandemic and relates to the “new now” in our fitness industry. It doesn’t matter if you’re totally digital, you’re offline or you’re doing a hybrid, you’ll find marketing and other strategies at the foundation are very similar.
Flipping 50 Fitness Specialist & Mastermind Details
When You Can’t Get Fitness Clients
I share 7 questions to ask yourself when you can’t get clients. I also shared the mistakes I made early in my career when I wasn’t getting the clients I wanted. And trust me I still make that mistake occasionally. In fact, fairly recently, a 20-minute consult turned into an hour-long session and I knew in the first 10 minutes it wasn’t going to work out. But I was so mystified I let her keep controlling the conversation. That’s a story for another day.
If you’re not consistently turning those interested people into customers I share why that’s probably true and what to do about it.
Branding for Fitness Professionals | Personal Trainers
In this episode.. and if you like it, you should join me in an upcoming fitness pros master class to learn more about playing the long game. You don’t develop a brand with pictures. Or a logo. You do it with a message. One that breaks through the repetitious crap that people are tuning out because they hear it so often.
I had a great time talking with a photographer who CAN however get you killer photos and can do the whole package. We dished all things branding and building the business that stands out… instead of blends in. If you find yourself buying the same tights and the same jackets and doing the same poses… as everyone else… are you being you? Cause everyone else is taken. You are just throwing yourself under the bus.
There’s only one you. Identify what and who that is. Pssst… you’re going to have to be real, be who you are when you haven’t showered and made up sometimes.
No Time to Build Your Fitness Business? Step- by- Step
There is never going to be enough time to do all the things you add to your to do list. You can’t do them all and have a life and love it. So you have to work hard and focused when you’re working. Then you have to stop working and have the life you’re doing the work for. Sadly, if your work becomes your life or you hold yourself back from a career you really want saying you can’t because of your family, will you train boys to love strong women or girls to follow their dreams?
In this episode there’s no judgment about what you want but before you listen I encourage you to be honest with yourself. It’s easy to use your family as an excuse not to go for it. That way you don’t have to put yourself out there, you don’t have to worry about what people will think or if you’ll fail or make mistakes. You don’t have to learn it all and ask questions and feel vulnerable.
But you also won’t satisfy that you inside that knows you have something… you have a purpose and this is it.
Are the Words You Use Costing You Customers?
Of all the podcasts to help you grow your business in 2021 this is one of my favorite. Words, meaning the ones you use in copywriting matter. And copywriting is everything. It’s what you say, what you write. It’s the way you start an email and the way you finish it. It’s the words you write in a text. It’s the way you introduce yourself and tell someone what you do.
If you’re not testing it all and looking at the analytics, you should. What would 10% greater open rate do for you? What would more smiles at the front desk do if you’re in a brick-and-mortar business? That greeting is copy. You’re either using it or not.
Listen to this episode and you’ll get curious about why you love certain restaurants. It may not just be the food. They may train their staff so well that you’re feeling the effects of copywriting.
Taking Care of You | Personal Trainer & Coach Business
To grow your fitness business in 2021 you have to work smart and so you are simultaneously taking care of yourself. Have you figured that out while you’re getting up early, training over lunch and in the evening?
There are 3 parts to planning your business success. And that three-legged stool requires them all.
Start and Grow Your Menopause Coaching Services in 2021
You can and should know every detail about hormones and exercise. You need to know why exactly late day high intensity is likely to throw a menopausal woman under the bus.
But without the knowledge of how to attract, and keep her for the long run you’ll never build a sustainable profitable business. And look, what’s the point of having a fitness career that doesn’t even pay the bills if it were all you had to rely on? It’s too many hours, starting early and going late, squeezing your own workouts into minutia to really be a healthy lifestyle for many trainers who really make it a career instead of a hobby.
And yet it’s too easy to make a living equivalent to a hobby. So listen to this ‘cast about what you need to know how to reach them, enroll them, and how to measure your success.
Steps to Create Fitness Marketing Videos
If you want to grow your fitness business in 2021 you’re going to create video.
You’re going to create videos for programs, for courses, for passive revenue streams that make clients more successful when they work with you. You’re going to create video ads, and live video to talk to your clients. You’re going to create coaching videos and interview videos and demonstration videos.
If you’re afraid of the camera or don’t have a plan, this tactile episode will help you do the things that make a video better even before you turn on the camera.
The Dirty World of Fitness Conference Content
Here’s what you have to ask yourself when you go to a fitness conference, read an article, post or listen to a podcast just like this one. Has this person – the source of the information – done what I want to do? In similar situations to mine? Consistently over time?
What proof do you have of it?
I revealed some interesting tidbits from behind the scenes of fitness presenters that are only too happy to get up on stage and teach business of how to make more money. Yet, they have never had to make the money, they’ve always collected a paycheck. So if you’re a trainer who wants to create money where there never was money, you are going to want to make sure you have a legit business success teaching you how to do it.
That is not one who’s not made mistakes, one who has, and has stood back up and can help you see the path because of it.
Past Fear | Grow Your Personal Training Business in 2021
Does fear stop you from pursuing your fitness career dreams? You want to present internationally? You want to be a fitness influencer? You want to be the one they think of when they think of your niche? You want to earn more? You want to offer that unique program? You want to run your own business?
But you don’t know how? And that scares you so you don’t take actions to learn it, share the dream, speak the things no one else is willing to say.
If you see something that you know isn’t working and you think you could do it better, you have a solution, and you know it… but you’re quiet? Who can you help?
If you know these feelings and thoughts… thinking… that should have been me. That could be me. Then listen to this episode.
The State of Fitness During the Pandemic |Business in 2020
This episode released in October may have surprised you. We thought everyone had gained 15 pounds and been watching Netflix eating chips and drinking more wine.
But not everyone, in fact not a lot of everyone. I can vouch for our Flipping 50 members. Many of them are in better shape now (and were in October than when Covid19 began).
But there are things we should be worried about since the pandemic. My guest shares information from a poll of over 10,000 people about their exercise during the pandemic.
There you have it, 10 short listens to help you grow your fitness business in 2021.
Need support?
For more support all year, learn about the fitness business mastermind designed for heart-centered, skilled trainers and health coaches who are tired of not being the one that did it. The one that said yes to now being the best time to start.
This moment is not coming back. This one post- pandemic, new year, new awareness of the need for health, immunity, fitness and mental wellness.. through fitness.
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