Investing in Design with EraserFarm's Cindy Haynes

In this week's episode of The Consistency Corner Podcast we have a conversation with branding and advertising agency veteran, Cindy Haynes from EraserFarm.  In this episode, you'll understand the power (and cost) of great on brand design and investing in design before investing in ads. Plus we discuss a little bit about the creative process it takes for a designer or agency to really nail a brand's website or content.  

As the former Sr. VP of marketing for Front Burner Brands, Cindy was directly responsible for overseeing the full-service and fast-casual national restaurants, Grillsmith, Burger 21 and The Melting Pot. Prior to joining Front Burner, she was a Sr. VP for 22squared where she managed clients like Shoe Carnival and Publix Super Markets by developing branding, traffic and sales-driving campaigns. Cindy has also managed accounts such as McDonald’s, Dollar Rent-A-Car and Melitta Coffee by creating custom promotions and programs that translated national advertising into local store marketing. She brings over 25 years of leadership across retail, integrated advertising and marketing platforms. Cindy is a proud mommy of a beautiful little girl named Olivia.

Currently, as the leader of a small boutique agency, Cindy understands the struggles small business owners often face, but also knows there is power in small.  She combines her background supporting big brands in the restaurant space and as an agency leader, with the small and collaborative atmosphere her team provides to deliver powerful brand, website and content design for all types of businesses.

Connect with Cindy at:
https://eraserfarm.com or on LinkedIn 

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