E232: 3 Things to Help Grow Your Personal Brand with Dan Russell

There’s a lot more to personal branding than just putting yourself out there. It’s all about everything you do! Quite frankly, there are three important things that are extremely helpful to make this job easier – connections, technology, and neuromarketing.

In today’s conversation, Erik Cabral speaks with Dan Russell, an award-winning performance marketer and the author of Snake Oil. In his book, Dan lays out the framework of the process called “The Marketing Operating System” and how neuromarketing merges brain science and direct response marketing.

Over the past nine years, Dan has unlocked over $50 million in revenue for his clients by leveraging the science of marketing and why we buy. Dan has built amazing brands, not just for himself, but for others. His life mission is to improve humanity with technology, seeing it as the most massive tool that we have, to solve all sorts of problems.

Here are some power takeaways from today’s conversation:

• The compounding effects of networking
• The depth and authenticity behind a personal brand
• Finding moments of clarity when you’re stress-free
• How to manage your ego
• Finding opportunities at events
• Neuromarketing and “The Marketing Operating System’

Episode Highlights:

The Compounding Effects of Networking

Developing solid relationships is paramount in any business because it’s one of the pillars of marketing. You just have to put yourself out there. Get in front of the people and have those conversations. Invest your time, money, and effort into getting in the room with the right people. And over time, those connections will produce compounding effects. You start to build your reputation and ultimately, this builds your confidence.

How to Manage Your Ego

If you can speak to 100 people who are total strangers, they're going to be raving fans when you get off-stage. That experience can be overwhelming and it’s common for the ego to start to kick in once people start lining up, eager to talk to you.

One of the guiding principles to keep your ego in check is realizing that at some point in the past, you were in the exact same position as everybody else in the audience. Just because you're on stage doesn't mean you’re any better than them. It just means that you have the information they’re looking for.

Finding Those Opportunities at Events

Whenever you’re at events, dive into those opportunities where you get to have deep conversations with other people. The conversations that happen after 11 pm at these events are sometimes even more important and valuable than the content shared at the 9 am session. It’s when it’s late at night that you get into deeper conversations, whether it’s about health, philosophy, or business – where the guards are down, the walls are down. You will have a camaraderie with them that wouldn't have existed through a conversation over lunch.

The Marketing OS

Marketing has become so overwhelming and confusing for so many entrepreneurs and business owners. In Dan's book, he outlined “The Marketing Operating System’, as an answer to problems in the industry at large (e.g. lack of regulation in B2B marketing). The book is for entrepreneurs and marketing executives who don't know what is the next step to take down the road.

Resources Mentioned:

Books:

Snake Oil: Genuine Marketing in an Age of Cure-Alls by Dan Russell

Traction by Gino Wickman

Twitter: @heydanrussell

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