Top Marketers: Challenges of Being a Multifamily Marketer

In this episode of "Multifamily's Top Marketers," Multi-Housing News’ Senior Associate Editor IvyLee Rosario spoke to Sarah Bessette, vice president of Marketing at Bell Partners, to discuss some of the major challenges facing multifamily marketers today.

Here’s what you’ll hear about in this episode:

• Major challenges (0:39)
• Coming from outside the industry (3:06)
• Best practices for multifamily marketing (7:31)
• Marketing to different groups (13:44)
• Technology overload (17:01)
• Does a holy grail solution exist? (21:09)