Make Marketing Suck Less for Expertise-Driven Solo Businesses
Business:Marketing
Bonus Deep Dive: The Four Foundational Pieces of Messaging (and How to Get Help Crafting It)
As we dive deep into your messaging this summer, I wanted to let you know about an absolutely free opportunity to get more support on creating your one-of-a-kind message that makes you the obvious choice for your client.
It’s the Three Word Rebellion Book Club.
In September, we’ll read the book and do the exercises together. You’ll get bonus book content that will help you unearth your Three Word Rebellion and we’ll have live book club meetings so that you can share your answers and ahas as you work on crafting your message.
Sound good? Sign up at drmichellemazur.com/club
Now back to our Summer Deep Dive.
Today, we’re talking about using your messaging to lead people to your offer.
That’s the purpose of messaging, right?
But when was the last time you told the world how they could work with you?
I’m not talking about spreading value through your emails and social posts. So really, when was the last time you directly told people about your offer?
Today, I’m taking my own advice and sharing how you can work with me, and giving you an example of how you can share your offer.
In this episode:
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