Understanding Influencer Marketing with Rich Donahue, CMO at Ibotta

This episode features an interview with Rich Donahue, CMO of Ibotta, Ibotta is a cash back rewards platform that has delivered more than $1.1 billion in cumulative rewards to its users, It offers cash back on purchases on more than 2,700 leading brands and retail partners. Rich leads all marketing initiatives to welcome advertisers, publishers, and retail partners into the Ibotta Performance Network. He’s a natural storyteller, relationship builder, and digital strategist.

On this episode Rich shares his insights into influencer marketing, why it's important to partner with the right people to get your key message across, and why creating opportunities for customers to save money is beneficial for your business.

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“You have to trust that you're hitting the audience the right way and you're getting your message there the right way. We want to be the right message, we want to be with the right partners and that's true of any influencer, right? As long as you have the right partner it's probably going to be a really good partnership".

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Episode Timestamps:

*(02:42) - Rich’s role at Ibotta

*(03:56) - Segment: Trust Tree

*(06:57) - The benefits of customers savings

*(09:07) - Segment: The Playbook

*(18:22) - Reasons influencers impact your business growth

*(29:44) - Amplifying your website

*(34:48) - Segment: Quick Hits

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Sponsor

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Links

• Connect with Rich on LinkedIn
• Connect with Ian on LinkedIn
• Learn more about Ibotta
• www.caspianstudios.com