311 - How To Create Demand in Mature Categories (and more) | TikTok Live 11

Every Tuesday at 3:00PM ET we go live on TikTok to answer rapid-fire Q&A. In our 11th installment, we covered:

- How To Create Demand in Mature Categories

- Where demand gen is going in the next 5 years?

- Running demand gen at an early-stage startup that wants quick results

- How to fix sales/marketing alignment

- How demand teams can work with sales to achieve better results

- The role of email in demand gen

- The ideal sales-to-marketing ratio

- And much more!

Join us every Tuesday at 3 PM ET to ask your question on TikTok by following @chriswalker171

Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.