Why are Auckland Mayoral candidates struggling to cut through?

The political fight for Auckland mayor is balanced on a knife edge and things are starting to get dirty. 
 
Polls separate four candidates by only a few percentage points – and mud-slinging has ensued.

So do attack-based political stunts even work? And should we be worried about low participation levels when so much is at stake?  

Today, strategic marketer and Ben Goodale joins Damien for a discussion on why the battle for Auckland mayor is getting so dirty.  

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Host: Damien Venuto
Editor: Paddy Fox
Executive Producer: Ethan Sills

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