526: How a Self-Published Book Turned into a Full-Time Business

This week’s episode is about self-publishing, which we’ve covered before. But this week’s guests have turned the success of their book into a full-time business that’s still growing in momentum.

In late 2020, Justin and Alexis Black self-published their first book Redefining Normal: How Two Foster Kids Beat The Odds and Discovered Healing, Happiness and Love.

Redefining Normal currently has over 200 reviews on Amazon and has sold more than 9,000 copies in the two years since it was published.

That’s an accomplishment in itself for a title that’s kind of categorized as a memoir, where typically unless you’re already famous, nobody’s buying your memoir.

In addition to book sales, Justin and Alexis are also doing workshops, keynote speeches, and other paid gigs related to the content of their book.

So, in this episode we’re going to dive into everything Justin and Alexis did to set the book up for success, and how you can borrow the same tactics for your own side hustle.

Tune in to The Side Hustle Show interview to hear:

• where the inspiration to write Redefining Normal came from
• how Justin and Alexis build and used a launch team
• how they’ve created several other revenue streams

Full show notes