Leveraging Frictionless Booking Tools to Incentivize Behavior and Increase Revenue in the Hospitality Industry, with Ellis Connolly

Ellis Connolly, Chief Revenue Officer at Lassie, an AI driven loyalty platform, chats with Robin Trimingham, The Innovative Hotelier Podcast Host regarding ways in which frictionless booking tools are being used to acquire and maintain customer relationships in the hospitality industry.

Highlighting the many ways that customer expectations have been transformed to the point that many people actually appreciate having high-value gratification attached to a purchasing decision, Ellis explains how AI can be leveraged to present the right incentive to the right traveler at the right time and why this is more effective in driving revenue, increasing direct bookings, and building customer loyalty than legacy hospitality loyalty programs.