Andrew Jenkins, CEO of Volterra, takes the mic today to discuss his new book, Social Media Marketing for Business, and how it’s helping social pros solve the issue of scaling social across their organizations.
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Full Episode Details
The ‘who owns social’ debate is one that we’ve probably tapped into a couple of times here on Social Pros. Now, somebody may finally have an answer to that!
Andrew Jenkins, CEO of Volterra, joins this Social Pros episode to discuss his new book, Social Media Marketing for Business: Scaling an Integrated Social Media Strategy Across Your Organization. But that’s not all, he also shares valuable insights on tackling one of the most overlooked obstacles when it comes to social media success, corporate culture.
This episode is full of useful anecdotes, advice, and a great conversation that’ll get you thinking about the state of social media operations in your organization. There’s also a great deal in there about the political clout that surrounds social. Bottom line, this is as real as it gets.
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