241 How to Recommend What They'll Buy, Instead of Presenting What They'll Object To

The biggest problem in sales is people presenting what they want to sell, without regard for what the other person might be interested in.

And that causes objections.

It's really not that tough to do things the right way. To recommend instead of present. But it needs to be done in the right way, at the right time.

Art shares his simple four-step process for doing just that, so you can get more agreement, and fewer objections.