Download - Ep. 059 - Breaking Social: Why a Solid USP Is the Best Defence Against Facebook | Theo & Eve

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SocialMinds - A Social Media Marketing Podcast

Business:Marketing

Ep. 059 - Breaking Social: Why a Solid USP Is the Best Defence Against Facebook | Theo & Eve

2019-10-08

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Vast changes have been made to the social landscape over the last month. In this week’s episode of Social Minds: Breaking Social, Theo and Eve dissect the latest updates you need to know about, including Stories ads’ new chatbot function, Instagram Shopping’s new Product Launch tags, Snapchat’s extended three-minute ad spots and LinkedIn’s new targeting mechanism. We also take a first look at Facebook Dating as it launches in the US, and translate the leaked audio of Facebook’s internal Q&A which revealed its takedown strategy for TikTok and contingency plan if Senator Elizabeth Warren succeeds in breaking up the Facebook ecosystem. Finally we walk you through Twitch’s brand refresh, Reddit’s new video formats and Libra’s latest blow, as PayPal, VISA and MasterCard all reconsider their input.