Ep. 058 - Front Page News Feed: Is PR Still Relevant in 2019? | Nicki Bannerman

When brands are free to control their own online narrative through social media, is the traditional press release still relevant or has it become an obsolete relic of the past? In episode 058 of Social Minds, we’re joined by PR publicist, producer and co-founder of The Influential Women podcast, Nicki Bannerman, to debate the role that public relations plays in 2019. We discuss how PR has moved from print to online, whether or not being published by trade and national press still holds weight and how brands and marketers can sync their earned media with PR activations to get the most exposure. We also cover people’s attitudes towards PR stunts among contrast between a demand for experiences yet a disdain for fabricated or forced publicity.