Ep. 054 - Breaking Social: Brand Fails, Instagram’s New App and Snap’s AR Gamble

Would you pay £330 for Snap’s latest Spectacles? We’re debating Snapchat’s parent company and its bold push into augmented reality and much more from Facebook, Instagram and Twitter in our latest edition of Breaking Social, where Theo and Eve walk you through the last month of online activity. This month, that includes several key platform updates and brands’ best and worst campaigns - a crash course in how to take care with controversy. Expect to hear why advertisers should care that there are now 1.5 million more over 60s than teens on Facebook, why influencers are using Instagram to promote their tweets, and why everyone is talking about NARS and Adidas. Plus we provide a first look at Instagram’s new messaging app, Threads, and invite you to join our brand new Facebook Group for Social Minds. To speak to Social Minds guests, send your topic suggestions and keep up to date with all of our latest episodes, head to this link: https://sochn.co/2kML64E