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Join Ads Marketplace to earn through podcast sponsorships.
Manage your ads with dynamic ad insertion capability.
Monetize with Apple Podcasts Subscriptions via Podbean.
Earn rewards and recurring income from Fan Club membership.
Get the answers and support you need.
Resources and guides to launch, grow, and monetize podcast.
Stay updated with the latest podcasting tips and trends.
Check out our newest and recently released features!
Podcast interviews, best practices, and helpful tips.
The step-by-step guide to start your own podcast.
Create the best live podcast and engage your audience.
Tips on making the decision to monetize your podcast.
The best ways to get more eyes and ears on your podcast.
Everything you need to know about podcast advertising.
The ultimate guide to recording a podcast on your phone.
Steps to set up and use group recording in the Podbean app.
SocialMinds - A Social Media Marketing Podcast
Business:Marketing
Ep. 041 - Stay On Target: Where The Real Value Lies In Targeting Audiences on Social
In all forms of marketing, misunderstanding your target audience means missing the mark. But why are so many brands failing to resonate with their audience on social media when the tools available to them are so sophisticated? In episode 041 of Social Minds, we’re joined by Social Chain UK managing director Katy Leeson, to discuss how social-first data capabilities are revolutionising our understanding of modern consumers and what lessons can be transferred from traditional media targeting. Intuitive targeting means knowing that customers’ offline actions don’t always marry with their online thoughts, or that effective youth marketing means not falling for the stereotypes associated with millennials and Gen Z. In this, Katy reveals how brands can succeed by understanding who is talking about your brand, where they’re talking and what those conversations really say about you.
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