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SocialMinds - A Social Media Marketing Podcast

SocialMinds - A Social Media Marketing Podcast

Business:Marketing

Ep. 039 - A Social-First Success: Why Huel Created Its Empire on Facebook Ads

Ep. 039 - A Social-First Success: Why Huel Created Its Empire on Facebook Ads

2019-06-07
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Huel has rejected the status quo for a new brand. It has abandoned target audiences, rejected niche appeal and advertises its products purely on social over traditional means—to enormous success. So how does a brand go from start-up to household name without all of the above? In episode 039 of Social Minds, we’re joined by founder and chief marketing officer of Huel, Julian Hearn. In this, Julian reveals how one-to-one communication with customers, an intuitive paid social strategy and the knowledge that no success is permanent has the likes of Forbes, The Telegraph and The Guardian calling Huel “the food of the future”.

view more

More Episodes

Ep. 038 - The Millennial Mindset: How Culture Is Determining the Success of Start-Ups
2019-05-27
Ep. 037 - Outsmarting Social: What Data Can Really Do For Your Social Media Strategy
2019-05-20
Ep. 036 - Earning Cultural Capital: Why Brands Are Moving Underground
2019-05-13
Ep. 035 - Breaking Social: F8 2019 Reveals The Private Future of Social
2019-05-06
Ep. 034 - Bigger, Better Creative: The BBC’s Defence Against Netflix and YouTube
2019-04-29
Ep. 033 - Niche Value: Why Facebook Still Needs Publishers
2019-04-23
Ep. 032 - Regulation Is Coming: How an Internet Crackdown Will Shape the Next 5 Years of Social
2019-04-15
Ep. 031 - Moving In-house: How Agencies Are Adapting To Changing Adland
2019-04-08
Ep. 030 - Breaking Social: On Article 13 Controversy, Instagram Checkout and the Fate of TV
2019-04-01
Ep. 029 - Wanderlust in 2019: How Social Media Is Dictating Global Travel Trends
2019-03-26
Ep. 028 - Time Is Money: Gener8 Ads’ Plan to Bring Value Back to Advertising
2019-03-19
Ep. 027 - Antisocial Media: How Social Media Became The Cause and Cure of Social Anxiety
2019-03-12
Ep. 026 - Social for Good: How Brands and Charities Can Eradicate Badvertising
2019-03-05
Ep. 025 - Breaking Social: A Content Crisis, the Secret to Organic Growth and Facebook’s Transparency Paradox
2019-02-26
Ep. 024 - The Perfect Pitch: How You Can Make Your CEO Care About Social Media
2019-02-19
Ep. 023 - Sounds of Social: Why Emerging Artists Are Becoming Influencers
2019-02-12
Ep. 022 - Content That Works: 3 Principles to Effectively Scale Your Marketing Output
2019-02-05
Ep. 021 - Breaking Social: On Mark Zuckerberg’s NYE Resolution, Instagram’s Hypocrisy and THAT Gillette Ad
2019-01-29
Ep. 020 - Moving FWD: What 2019 Will Bring For Users, Platforms and Brands
2018-12-18
Ep. 019 - Social Media IRL: Why Experiential Marketing Must Embrace Utility To Survive
2018-12-11
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