SocialMinds - A Social Media Marketing Podcast
Business:Marketing
Ep. 019 - Social Media IRL: Why Experiential Marketing Must Embrace Utility To Survive
2018-12-11
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Experiential marketing is broken. That is the opinion of Lee Benecke, head of digital engagement and our guest for episode 019 of Social Minds. In this episode, Lee gives a sobering account of the state of online/offline activations and blames brand naivety for the thoughtless addition of social media to OOH campaigns. With screen time increasing and marketers constantly competing, we ask: have social media marketers stopped living in the real world?
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