Ep. 016 - The Art Of Influence: Why Today’s Youth Are Rejecting ‘The Influencer’

You might think that kids all want to be YouTubers or Instagrammers when they grow up. But among adolescents, the desire to be an ‘influencer’ is on the decline. In episode 016 of Social Minds, we’re joined by Bexy and Krupali of culture-based agency, Amplify, to discuss the disconnect between youth’s craving to be influential and their rejection of ‘the influencer’. As marketers seeking to engage and influence a youth market, we first have to ask what influence really means to them.