Listen to find out how crime author Clare Mackintosh balances a Twitter, TikTok, Instagram, Facebook and email audience with writing best selling books.
In this highlight from Series 3, Clare shares the secrets of her super-strategic approach to social media growth including,
- how to serve different audiences on different platforms
- why you shouldn't write off Facebook
- the brilliance of an online book club
Click here for the full length episode.
Follow Clare on Instagram @claremackwrites.
And on TikTok @claremackwrites.
Connect with me on Instagram here @_helen_perry_.
And get my weekly email newsletter The Switch, it's packed with creative marketing ideas and inspiration and is read by thousands of people every week sign up here.