Business:Marketing
What's with the Google Analytics-4 [aka GA-4] Update?
2022-08-10
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What's in our 11th Episode?
We are talking all about Google Analytics 4, aka GA-4
What are your thoughts on GA-4? (⬅️ leave a comment)
- Google is sunsetting universal analytics (UA)
- If you don't have GA for turned on, you're not going to have any data next year.
- In Crystal's opinion, GA-4 is more e-commerce friendly than the Universal Analytics.
- GA4 focuses on engagement metrics vs. negative analytics.
- Create audiences based on predictive behaviors, such as purchase and churn probability.
- Make sure your Google ads account is connected to your GA4 account.
- Brittany has a Squarespace website and wants to set up GA-4.
- To do this, she needs to create a GA-4 Property.
- Then she can follow the Squarespace tutorial to install the GA-4 code on her site.
Neil Patel article on Google Analytics 4.
Crystal's links
- Websites:crystalwaddell.com and collageandwood.com
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