Cliche Advice: Are “Experts” And “Gurus” Faking It Until They Make It?
If somebody has been doing something consistently for many years studying it, writing about it, and speaking about it, you might be inclined to call them experts or gurus. There’s nothing wrong with that if they’ve developed some level of expertise. However, a lot of people call themselves an expert or a guru when they’re only a year or two into their work. On today’s show, Jason Wrobel and Whitney Lauritsen shares their sensitivity around the words “expert” and “guru,” and those who are faking it until they make it or as a strategy for SEO reasons.
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