315 - LEAKED: Hybrid Attribution | The Vault Invite-Only Event

Chris Walker hosted an invite-only event to share our proprietary Hybrid Attribution Framework, and we are leaking the audio here on the State of Demand Gen podcast.

With this framework, you’ll be able to:

• Properly measure, attribute and quantify ROI for Demand Creation programs like podcast, social media, communities, word of mouth, and more,
• Continue to use your set up with attribution software to measure Demand Capture
• Get a continuous stream of insights directly from your prospective customers to optimize your budget allocation and overall strategy.

The best part? You can get it set up at your company within 24 hours.

To get access to future invite-only events, sign up for The Vault waitlist at refinelabs.com/waitlist.

Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.