219) #ExponentialInsights - Video Communication: Give Them a Reason to Care

The foundation for every relationship is trust.

But it’s hard to gauge people’s authenticity in a digital space dominated by communication through text media.

That’s why Ethan Beute, Chief Evangelist at BombBomb and author of Human-Centered Communication, believes in the power of video communication in a post-COVID world.

By personalizing our interactions and messages through video, we can pull back the curtain of digital anonymity.

Join us as we discuss:

- Challenges financial brands face in trying to personalize experiences (10:47)

- How video establishes trust in human-centered communication (17:52)

- Why AI will never be a true substitute for the human connection (26:43)

Check out these resources we mentioned during the podcast:

- Ethan Beute

- BombBomb

- Human-Centered Communication

You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.

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