Aligning Brand Awareness and Demand Generation with Mario Paganini, VP of Marketing at Stord

This episode features an interview with Mario Paganini, VP of Marketing at Stord. Stord is pioneering cloud supply chain, a new category of logistics solutions, by combining both the digital and physical pieces that growing brands need for best in class supply chain operations in a plug and play, utility-like solution. Mario is a 3-time head of marketing, leading 2 startups to unicorn status and 1 through exit, before the age of 30.

On this episode Mario shares his insights into aligning brand awareness and demand generation, creating and converting demand, and qualitative versus quantitative marketing.

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“The one piece of advice that I give to every single person on my team and every single person that I ever talk to about marketing is so unbelievably simple, whatever you do whenever you put something out there in the ether, whether it's an ad, a blog, a video, LinkedIn post, an Instagram post, a TikTok, ask yourself, what about this is going to blow someone away. What about the thing that I'm publishing is genuinely going to excite people lost in the shuffle? ” - Mario Paganini, Stord

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Episode Timestamps:

*(03:18) - Segment: Trust Tree

*(04:14) - Mario’s role at Stord

*(12:31) - Creating and converting demand 

*(16:45) - How to excite your customers

*(18:39) - Creating Stord's innovative website

*(24:31) - Segment: The Playbook

*(28:17) - Why talent is essential for success

*(35:51) - Segment: Quick Hits

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Sponsor:

Demand Gen Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.

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Links

• Connect with Mario on LinkedIn
• Connect with Ian on LinkedIn
• Learn more about Stord
• www.caspianstudios.com