SaaStr 582: SaaS Secret Sauce: How the CEO -- CRO Dynamic Drives Growth with Marketo Former EVP Sales Bill Binch

We’ve learned Saas companies strive to achieve the T2D3 model. Join Bill Binch, Former EVP Sales, Marketo (currently Operating Partner at Battery Ventures) as he discusses Marketo’s success and why the same old playbook needs to be adapted for today. Learn from Bill on how the CEO & CRO relationship shapes this and what new ideas founders need to think through.

 

Full video: https://youtu.be/MS3e6_T5RYs

 

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