Does knowing the source matter? Where the product in the bottle is distilled, the mashbills, the percentages of this grain and that grain, this component or that component… why is the whiskey industry always clamoring for all the details? Can we be over-transparent? Is this the natural evolution?
We hit on:
- Does knowing the source today matter as much as knowing the source 5 years ago? 10 years ago?
- What is the biggest factor that has people caring? Is it price? Is it elusiveness? Is it because someone says it should be sought after?
- What makes some brands desirable sourced brands and others slept on?
- In what ways does knowing the source inaccurately shape our buying decisions?
and much more.
For questions or topic requests on upcoming episodes, email us at podcast@pursuitspirits.com.
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