I need to give credit to where credit is due for this episode. Thank you Vincent Pugliese for this mindset. If you don't know Vincent, check out "Content But Not Satisfied". Vincent has grown an online community called Total Life Freedom with over 100 strong in the past 4 years. The members inside this community have access to expert calls on various topics of online platform building, elite masterminds, internal courses, retreats, and of course, the extremely valuable connections between like-minded, freedom-seeking entrepreneurs. I have been a part of this community and mastermind since the first day. In fact, I am an original member and was there to help Vincent set up the foundation. I've had a unique perspective of watching Vincent build this community and raise up leaders from within it. I remember the hard times too, such as last summer. We stayed together in Nashville for Podcast Movement. When the masses went to the insane iHeart afterparty with drinking, we stuck around the hotel to mastermind. You see, Vincent had built a great community. But like any business, he had some parts and people that were higher maintenance than others. I showed him my 2 x 2 grid to map out the various aspects of his business. I talked about this in "Why I Fired My First Client", where I divided all of our clients into 4 groups - low-paying & high-drama, high-paying & low-drama, high-paying & high-drama, and low-paying & low drama. When you hear these listed out, it's obvious that we want the high-paying & low-drama and don't want the low-paying & high-drama. It's the other two groups that cause us so much grief. I explained this to Vincent and he started getting excited. Then he asked if we could add a mid-range box and make it 3 x 3. That's when I got excited. We started mapping his various clients and income streams on this grid. It spoke so loud that we knew what he needed to do. I did the same exercise for us as well. By the way, this is vintage Ken & Vincent since we met at a Dave Ramsey, Seth Godin, Gary Vee conference in 2014. We mastermind so well together. When the drunkards returned from the iHeart party, we were chilling in the hotel restaurant with wings and our maps. We were so excited. Vincent pledged that he would raise the standards in his community to have 100 amazing people that were all low-drama. Some were low-paying and some were high, but no one brought drama. They would be an ultra generous community always looking out for others. This was the vision. This episode releases at the 1-year mark of that mapping meeting. Vincent's vision has come to fruition. TLF has leveled up more than I've ever seen it.
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