Biggest Mistake Using LinkedIn | Episode 6 of “Errol's Eye on” (CBP 356) | 18 August 2022

This is the 6th episode in the “Errol’s Eye On” series dedicated to Errol Vas providing practical marketing and business advice to startups, small to medium-sized enterprises and large multi-national corporations.

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Today, Errol narrowed in on the use of Linkedin by corporations (and individuals) who are simply using it as an advertising platform or “Corporate Foghorn”. Focused on me or us:

“This is what we are doing!”

Errol referred to employees being “Wi-Fi extenders” for their companies rather than seeking to add value to others.

Errol recommends that companies should treat LinkedIn as an “Online corporate networking event” and find a way to add value to others. This is similar to the principles outlined in the Dale Carnegie book, “How to Win Friends and Influence People”

Errol provided an example of a company, Seismic, and its employees that never just advertise the company in their posts. They genuinely engage and provide value to others in each and every post. Since Seismic is a sales engagement platform, it is likely that they understand the importance of “engagement”.

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Website links for companies / individuals mentioned in this episode:

Dale Carnegie | https://www.dalecarnegie.com

Seismic | https://seismic.com

Gary Vaynerchuk | https://www.garyvaynerchuk.com

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To learn more about Errol Vas and his work, click on one or more of the following links:

Errol Vas Business Website | https://errolvas.com

Errol Vas Business LinkedIn profile | https://www.linkedin.com/company/errol-vas-com/

Errol Vas Personal LinkedIn profile | https://www.linkedin.com/in/errolvas/

Errol Vas YouTube channel | https://bit.ly/3mzjRa0

Director of Marketing at Diversitech Global | https://www.diversitech-global.com

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